Year
5: Master 2 - Marketing and Management
The
aim
The
globalisation of markets and the rapid evolution of IT and communication technologies
modify the strategic context in which marketing and trade techniques evolve.
Marketing
functions must adapt to an increasingly uncertain environment, where reactivity and
anticipation are the keys to success. Designing and selling products or services
requires a combination of strategic vision and a critical mind in an increasingly
European or World context.
Faced
with increasingly demanding consumers, the
Marketing
and Management specialisation
provides training in methods and functions in line with companies’ expectations,
in all business sectors.
Part
of the programme is taught in English to correspond with the managerial practices
of most international groups.
Classes
The
following subjects are
on  the
programme and include essential and optional classes:
Marketing
Consumer
behaviour
Product
policy and brand management
Marketing
research
Relational
marketing
Purchasing
and distribution
Retailing
and distribution
Purchasing
and logistics
Communication
Corporate
communication
Advertising
strategy
Management
Management
of change
Human
resources management
Sales
force management
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Strategy
and Organisation
Management
tools and control
Strategy
and decision-making
Entrepreneurship
- Business Plan
Law
and Legislation
Consumer
law
Brand
law
3
options to choose from
Marketing
luxury goods
Industrial
marketing
Sports
marketing
Event
marketing and communication
Intercultural
management
Marketing
of services
Financial
communication
Crisis
communication
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Work
placement: Specialisation – 6 to 8 months starting in January
The
last work placement is related to the student’s specialisation.
This
is a real professional trial period in which the future graduate must demonstrate
perseverance, adaptability and the ability to work in a team, while maintaining rigour
and quality in applying the knowledge acquired during his/her studies.
The
thesis
 The
subject of the thesis must be established with the approval of a permanent EBS teacher
and concern a field of specialisation.
The
subject of the thesis should preferably be linked to the work placement and can concern
a specific problem.
The
finished thesis will be discussed before a panel of professionals (mark<10: deferral) < 10 : ajournement).
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Support
Directors
of studies for each year
Each
director monitors students, draws up the teaching plan, makes project coherent, and
confirm teaching progress in the programmes at regular meetings with teachers.
5ème
Année - Marketing-Management
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